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After we know your product or service and it’s outstanding attributes are finalized and the target market has been defined....
We will:
Create a questionnaire
- It will screen for the target market
- It will be no longer than 15 minutes
- It will have respondents rate each name on each attribute
- It will test pronunciation
- It will record top-of-mind impressions
- It may also gauge appropriate price points
- It will rate the appropriateness of the identities
- It will rate Favorite choice
- It will rate Likelihood of Purchasing
Purchase a targeted list from a reputable company
Send it to field. Field time will vary depending upon target market specs and location.
Assimilate data into bound report depicting the results in a graphic and textual representation. It will contain an executive summary with our recommendations.
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