After we know your product or service and it's outstanding attributes are finalized and the target market has been defined, we will manage the following tasks.

* Create a questionnaire that will:
1. screen for the target market
2. be no longer than 15 minutes
3. have respondents rate each name on each attribute
4. test pronunciation
5. record top-of-mind impressions
6. rate the appropriateness of the identities
7. rate Favorite choice
8. rate Likelihood of Purchasing

* Purchase a targeted list from a reputable company
* Send it to field, field time will vary depending upon target market specs and location
* Host, program and monitor internet surveys
* Manage, oversee and assimilate telephone or intercept surveys
* Assimilate data into bound report depicting the results in a graphic and textual representation. It will contain an executive summary with our recommendations.