Launching a new product is a huge investment. You need to ensure that your brand name resonates with your target market.

If you created your own name, you can still test it without using an expensive branding firm.

The large consumer products companies test most of their names prior to launch, often a year in advance, so should you. We can likely test your names for a fraction of the price that they spend, for the same quality data.

There is still time! It generally takes us less than a week to get you quantifiable results through an online survey.

It is an eye-opening experience, we are always surprised by the results.

If you select your name candidate via group consensus, you will likely be mistaken. Graphically inclined teams have a propensity to identify with the name candidate that viscerally speaks to them- and with good reason! However, that does not necessarily correlate to consumer attraction. Perhaps your company has a conservative bent and the name feels too innovative. The only way to know and be confident of your name is to test them with market research.

Here are some real life examples. We recently did work for a healthcare company. One of their name candidates, which design assumed would be the name of choice, had some negative feedback. In fact, a common verbatim was, "I would be embarrassed to buy a product with that name."

Another example is when a large corporate identity was considering adding a name appendage. When interviews were done with coporate executives, "Corporate Raider" was a common term used to describe the association with that particular name appendage.

A well known automobile part manufacturer had a new, rugged, high-perfomance vehicle part. The name test concluded that one of the candidates was considered to be nerdish and the character "Gomer Pile" was often cited.

Have confidence at product launch that you chose the best name and that it resonates in the marketplace.

Ensure that the name sparks interest and does not confuse the consumer.

If the name doesn't "speak" to some of the important product attributes, marketing and package design will have time to incorporate an appropriate message

Assist in obtaining brand equity by assessing equity attributes, such as likelihood to purchase or top of mind associations.

We all know of examples of expensive branding blunders. Guarantee that you do not become one of them and that your brand resonates in the marketplace.