LAUNCHING A PRODUCT IS A HUGE INVESTMENT.

Have you tested product names before? You can be sure that your large competitors do. Many of them a year prior to launch. It is likely that you don't carry the same market research budget. We can still help.

Have you found that qualitative results do not reveal a clear top name candidate? It is very difficult to quantify qualitative research because it is subjective data. We use quantitative and also include some qualitative research so that you still get the free-association verbatim responses that are so important to a brand name.

Do you lack agreement between product developers, marketing, and design teams? It is a good idea to have a valid tie-breaker, outside of the "in" circle. We are always-without fail-suprised by the results. We are most often wrong in our presumptions as to which name candidate will fare the best within the target market.

Have you had concerns about name length? Pronunciation? Associations? That the name will not speak to the product's specific attributes? It's simple, we will ask your target market these questions and more. We will then quantify the results in a way that is instantly useful to you.

Test My Names utilizes target market interviews in order to determine which name candidates resonate in the market.

We assist brand managers to secure brand equity and avoid negative associations, resulting in a more confident product launch. We are able to work within most budgetary and time constraints quite flexibly. We are a wbenc certified woman-owned business.

Launching a new product is a huge investment of time and money. Insure that your brand name resonates with your target market and have confidence at launch.

We test your names through target market interviews. The resulting data is easy to understand. You will receive a neatly bound report containing graphic and textual results along with an Executive Summary of recommendations.

Everyone makes mistakes. We all know of examples of expensive branding blunders. They can be prevented with a little forethought and market research.